Vacancy for Graduates, MBA at Myntra

Graduates, MBA Vacancy at Myntra

Overview:

Myntra is hiring an experienced Associate – CRM (Retention Marketing) at their Bangalore location. CRM (Customer Relationship Management) Team is responsible for managing the key communication channels (Notifications, SMS, Email, WhatsApp etc.) for Myntra. The team works with multiple stakeholders across Creative, Category, Customer, and Monetization charters to deliver relevant targeted communication and drive user traffic to Myntra platform.

The complete details of this job are as follows:

Roles and Responsibilities:

The Ideal Candidate should be able to:

• Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns
• Monitor performance of each channel – Notif, Email & SMS and customer cohorts and take surgical actions
• Perform deep-dives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels
• Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels
• Track marketing metrics and trends, like conversion rates and web analytics.
• Publish periodic reports and prepare decks for reviews with Senior Management
• Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met
• Conduct market research to follow trends and competition.

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